Power equipment websites that out-sell the box store
The homeowner pricing zero-turns has two tabs open: yours and the big-box store's. The box store's page loads fast and shows a payment. If yours is a brands page with 'stop by for pricing,' you just lost a $6,000 sale to a store that can't even service what it sells.
Built for how equipment sells
Real inventory, real payments, real service
Your edge over the box store is expertise and service. Your website's job is to match their convenience — live inventory and payments online — so your edge gets the chance to win.
Every unit, its own page
Zero-turns, riders, walk-behinds, handhelds, snow equipment — new and used, each with specs, photos, and price on a rankable page.
Financing like the big brands
Payment framing and financing applications on every unit — the 0% seasonal offers your OEMs run, front and center instead of buried in a flyer.
Win 'dealer near me' searches
Structured data and local pages put your store above the box stores and the OEM locator when someone searches a model you stock.
Service that fills the shop
Online service scheduling with equipment drop-off details — the department with the best margins gets its own lead flow, year-round.
Season-proof merchandising
Mowers in March, chainsaws in October, snow in November — seasonal pages flip easily, and follow-up keeps off-season leads warm.
Sub-second on a phone
Your buyer is in their yard looking at a dead mower. Your site — and its payment calculator — loads before the box store's.
Why dealers switch
The brands-page site vs. DealerForge
What most OPE dealers run today, next to what converts.
The switch, by the numbers
Why dealers move
Same platform, quoted for your store — tuned to how your inventory actually sells.
Every serious buyer compares. Matching the box store's online convenience lets your service reputation win the sale.
Custom design, hosting, SEO, inventory, financing, and service scheduling — all included. One zero-turn sale a quarter covers it.
Sales in season, service and parts the rest of the year — every department captures its own leads from one site.
Search built for your inventory
How homeowners and crews actually search
Two very different buyers: a homeowner comparing you to the big box store, and a crew that needs a specific deck width in stock today. Both filter before they call.
- Category
- Zero-turnLawn tractorWalk-behindChainsawTrimmerBlowerGeneratorPressure washer
- Deck / bar size
- 21"36"42"48"54"60"+
- Power
- GasBatteryDiesel
- Use
- ResidentialCommercialLandscape crew
- Brand
- By manufacturerIn-stock only
- Financing
- 0% promoMonthly paymentSeasonal terms
In-stock status and your service department publish on every unit, because the reason someone buys from a dealer instead of a big box store is that you will still be there when it needs a belt.
See it in action
A real dealer site, live today
Hill City Hot Rods — an independent store in Evington, VA — runs on DealerForge. Live inventory, payment-based search, and lead capture on every screen, mobile-first.
FAQ
Outdoor power dealer questions, answered
Can you sync our floor inventory?
Yes — CSV, SFTP, or a hosted export from your DMS or point-of-sale. Units sync automatically; a spreadsheet-based flow works for stores that track inventory by hand.
We're a dealer for brands with strict web guidelines. Is that a problem?
No — brand pages are built within your dealer agreement's guidelines, with your real inventory and your local pricing where the OEM permits it.
Can customers schedule service online?
Yes — service scheduling with equipment details and problem descriptions routes straight to your service desk, with AI follow-up confirming the drop-off.
What does it cost?
Quoted for your store — no setup fees, no long-term contract. Book a demo and we'll quote your store the same day; live in 7 to 21 days.
Do you cover parts and accessories?
Belts, blades, filters and accessories get their own browsable pages with inquiry capture. It is the traffic a big box store cannot serve, and it brings people back to you between equipment purchases.
How do seasonal promotions work?
Promotions run as their own pages with the qualifying units attached, so a spring zero-turn offer or an autumn blower promotion is something Google can index rather than a banner that vanishes when the season ends.
How do we compete with the big box store on price?
You mostly do not, and the site is not built to try. It is built to make the difference visible: units in stock today, a service department that will still be there in three years, and staff with names — the reasons a buyer pays more at a dealer.
Get started
Get your store online
Tell us about your dealership and we'll get your build started — live in 7 to 21 days.