Everything a dealership website should do — in one build.

• Custom design direction per store — approved by you, not picked from a template gallery.
• Your brand everywhere: logo, palette, typography, photography, tone.
• OEM brand standards respected on franchise builds; incentive creative in the hero.
• Designed thumb-first for the phone screen, then scaled up — not the reverse.

• Server-rendered on a modern edge network — sub-second loads on real phones.
• Enterprise hosting, SSL, and automatic backups included.
• 99.9% uptime with independent monitoring every 15 minutes.
• Real-user Core Web Vitals tracked, not lab-only scores.

• Instant filtering by year, make, model, price, mileage, body style, and features.
• Payment-based search: shoppers set a monthly budget and see what fits.
• Quick-action tiles (shop inventory, get pre-approved, value your trade, directions, call now).
• Every unit's price and photos stay current automatically from your feed.

AI natural-language search

• Shoppers type what they mean — "AWD SUV under $30k with third row" — and get matching units.
• Capability inference: the engine knows which models have the features shoppers ask about.

• Full photo galleries with fast, swipeable viewing on mobile.
• Spec sheets decoded from the VIN — trim, drivetrain, equipment — without manual entry.
• AI-written vehicle descriptions generated for every unit that lacks one.
• Finance, trade-in, availability, and call CTAs placed where buyers act.
• Structured data on every VDP so the vehicle is eligible for Google rich results.

• Homenet, vAuto, DealerCenter, Frazer, SiS, CSV, or SFTP — if it exports, we sync it.
• Automatic sold-pruning: units leave the site the moment they leave your inventory.
• Scheduled syncs around the clock; photos and price changes flow through on their own.
• Render-time photo banners and overlays — apply promo framing across the whole lot in one click.

Feeds out (syndication)

• Outbound inventory feeds to partners with per-partner access tokens.
• Automated SFTP push on a daily schedule for partners that require delivery.

• Smart forms with the fewest fields that still qualify the lead.
• Click-to-call and click-to-text everywhere a shopper feels the itch.
• Trade-in valuation flow that captures the vehicle and the owner.
• Form-funnel tracking: you see where shoppers start, stall, and abandon — so the forms keep getting better.
• Leads push to the Dealer Forge CRM — or whatever CRM you already run.

• Secure online credit application delivered straight to your finance desk.
• Payment calculator on every vehicle with term, rate, and down-payment controls.
• Pre-approval CTAs threaded through the homepage, search results, and vehicle pages.
• Financing pages written for your actual programs — buy-here-pay-here, subprime, bank partners — not boilerplate.
• Optional payment gate: detailed payment breakdowns unlock when the shopper identifies themselves.

• Answers inventory, hours, financing, and trade questions in natural language, 24/7.
• Hands hot conversations to your team with full context; captures contact info as leads.
• Enabled per-store from the CRM — no code changes on the site.

• AI-written vehicle descriptions for every unit that arrives without one.
• Natural-language inventory search that understands what shoppers mean, not just what they type.
• 24/7 AI chat grounded in your live inventory and store details.
• AI-assisted blog publishing that feeds your local search presence.
• Return Shopper Alerts that read browsing behavior and wake up your reps at the right moment.
• Pair the site with the Dealer Forge AI CRM and the same intelligence follows every lead from first click to close.

• Star-first review funnel: five-star experiences route straight to your Google review page.
• Lower ratings route to a private message to management, so problems reach you first.
• Review capture pages your team can text to a customer at delivery.

Tracking

• Every session tracked first-party: pages, vehicles viewed, calls tapped, forms started and abandoned.
• Identity stitching ties anonymous browsing to the lead record the moment they identify themselves.
• Your data, on your domain — not rented from an ad platform.

Return Shopper Alerts

• When a known lead comes back to browse, your rep gets pinged to call while they're hot.
• The alert carries what they looked at — your rep opens the call already knowing the car.

Reporting

• Live visitor map, journey timelines, and rage/dead-click detection in the dashboard.
• Top vehicles by attention, so you know what the market is telling you before the auction does.
• Weekly performance report emailed to the store: visitors, actions generated, top vehicles, uptime.

• 100/100 technical SEO scores as the floor, not the goal.
• Vehicle structured data on every VDP — eligible for rich results shoppers actually click.
• Clean sitemaps regenerated automatically as inventory and pages change.
• Instant-indexing pings (IndexNow) when content changes, plus Google-side sitemap discipline.
• Local SEO structure aimed at winning your own city before anything else.

Migration without rank loss

• Every legacy URL mapped and 301-redirected before launch.
• Structured data verified pre-flip; rankings typically improve within weeks on faster pages.

• Specials and incentive campaigns with hero placement and scheduling.
• Financing, warranty, about, staff, and service pages built to convert, not just exist.
• AI-assisted blog publishing for local search reach.
• Hours, holiday schedules, and location info consistent site-wide from one setting.

• Edit specials, banners, hours, staff, and settings yourself from the DealerForge dashboard — live in seconds.
• Photo banner campaigns applied across the whole lot in one click, and removed just as fast.
• Role-based access, so a new hire can update hours without being able to touch lead routing.
• Bigger changes — layout, new pages, design tweaks — ship through us, included in the flat rate, not billed as tickets.

• Routing rules per lead type — general, credit, trade — to the right inbox or CRM.
• ADF/XML delivery for CRMs that expect it.
• Instant SMS alerts to your team the moment a hot lead lands.
• Health monitoring that alerts US if your lead flow ever breaks — before you notice.

• Inventory in: Homenet, vAuto, DealerCenter, Frazer, SiS, CSV, SFTP. Inventory out: syndication feeds to your partners.
• Leads out: Dealer Forge CRM natively, or ADF/XML and email into whatever CRM you keep.
• Analytics: Google Analytics 4 and Microsoft Clarity run alongside the DealerForge first-party pixel.
• Reviews: the funnel routes five-star customers straight into your Google Business Profile.
• If your vendor can speak a feed or a webhook, we can usually plug it in — ask before you assume.

• OEM-compliant builds that still look unmistakably like your store.
• Incentives managed once, reflected across every affected rooftop.
• Group-wide reporting: every rooftop rolls up to one screen.

• Week 0: kickoff, brand pull, feed connection, design direction approval.
• Weeks 1–2: build on a staging link you can watch; SEO migration mapped and verified.
• Week 3: flip the switch, train the team in an afternoon, first leads same day.
• Ongoing: continuous improvements ship to your site without tickets or invoices.