Equipment dealer websites that talk like a contractor
Your buyer has a job starting Monday and a machine that just went down. They're searching by spec — operating weight, dig depth, hours, attachments — from a truck at the job site. The dealer whose site answers first, with a price and a payment, gets the call.
Built for how iron sells
Specs, hours, attachments — no brochure fluff
Skid steers, mini excavators, track loaders, attachments — every machine gets a spec-complete page a contractor can make a decision from, structured so Google surfaces it for the exact search.
Spec-complete machine pages
Hours, operating weight, lift capacity, dig depth, attachments included, undercarriage condition — the whole sheet, filterable and searchable.
Found by the exact search
"Low-hour mini excavator near me," a model number, a spec range — structured pages put your machine in front of the contractor typing it.
Financing built for business
Commercial financing applications, lease options, and payment framing for owner-operators and fleets — on every machine page.
Rental alongside sales
Rental fleet pages with availability inquiries live next to your sales inventory — one storefront for both sides of the counter.
Sub-second from the job site
Contractors shop from trucks on cellular. Edge-rendered pages load the spec sheet before the competition's homepage paints.
Any inventory system
CSV, SFTP, or a hosted export — machines sync automatically from whatever tracks your yard, and sold iron drops off on its own.
Why dealers switch
Marketplace listings vs. your own storefront
Machinery Trader gets traffic. The question is who owns the buyer.
The switch, by the numbers
Why dealers move
Same platform, quoted for your store — tuned to how your inventory actually sells.
A contractor with a job starting Monday doesn't comparison-shop for a week. Fast answers and instant follow-up win the PO.
Custom design, hosting, SEO, inventory sync, rental and financing flows — all included, no setup fees.
The 5 AM 'is this skid steer available?' gets hours, attachments, price, and a callback offer before your service desk opens.
Search built for your inventory
How contractors actually search
A contractor on a deadline filters by machine class, then by hours, and then by whether the attachment they need is already on it. Anything else is noise.
- Category
- ExcavatorSkid steerCompact track loaderBackhoeDozerWheel loaderTelehandlerMini excavator
- Operating weight
- Under 6,000 lb6–12k12–20k20–40k40k+
- Hours
- Under 500500–1,5001,500–3,0003,000+
- Attachments
- BucketAugerBreakerGrappleForksMulcherThumb
- Condition
- NewUsedRental returnCertified
- Availability
- In stockOn rentRent-to-ownIncoming
Hours, attachments and rental-return history publish with the machine, and rent-to-own units carry their own pages so a buyer can compare buying against renting without calling.
See it in action
A real dealer site, live today
Hill City Hot Rods — an independent store in Evington, VA — runs on DealerForge. Live inventory, payment-based search, and lead capture on every screen, mobile-first.
FAQ
Equipment dealer questions, answered
Can the site carry our full spec data?
Yes — machine pages are built around the spec sheet: hours, weights, capacities, attachments, serial-level detail where you track it. If your export carries it, we display and structure it.
We rent and sell. Can one site do both?
Yes — sales inventory and rental fleet live on the same site with separate flows: purchase and financing inquiries on one side, rental availability requests on the other, each routed to the right desk.
Can we keep listing on Machinery Trader?
Absolutely — marketplaces stay a useful channel. Your own storefront captures the direct and repeat demand, ranks in your name, and takes no per-lead fee.
What does it cost?
Quoted for your store — no setup fees, no long-term contract. Book a demo and we'll quote your store the same day; live in 7 to 21 days.
Can we sell parts alongside machines?
Yes — a searchable parts catalog runs beside the machine inventory, by category and by the equipment it fits. It is also a steady source of local search traffic that machine listings on their own never generate.
Can attachments be listed as their own inventory?
Buckets, breakers, augers and grapples can each be their own listing as well as showing on the machines they are mounted to, so a contractor searching for an attachment finds you rather than a marketplace.
How do you handle machines that are currently on rent?
On-rent units stay visible with their return date and an inquiry form, so a buyer can queue up behind the current rental instead of assuming you have nothing and moving on.
Get started
Get your equipment yard online
Tell us about your operation and we'll get your build started — live in 7 to 21 days.