Everything a dealershipneeds to sellat internet speed
Lightning-fast websites that rank. AI that converts every lead. DealerForge combines premium dealership websites with an unstoppable CRM — so your storefront works as hard as your team.
- Real-time inventory
- Sub-second load times
- AI lead scoring
- 24/7 follow-up
- 100/100 SEO
- Mobile-first
- No contracts
- White-glove onboarding
- Native eSign (soon)
- Real-time inventory
- Sub-second load times
- AI lead scoring
- 24/7 follow-up
- 100/100 SEO
- Mobile-first
- No contracts
- White-glove onboarding
- Native eSign (soon)
- 0.9s
- Median load time. The industry average is seven.
- +38%
- More leads from the same traffic, on average.
- 24/7
- AI follow-up that never sleeps or calls in sick.
- 100
- Lighthouse SEO score on every single build.
The ecosystem
Three products, endless possibilities
DealerForge isn't one thing — it's three products built to work as one.
Premium Dealership Websites
Built for speed and SEO. Loads in under a second. Ranks on day one. Designed for mobile-first shoppers who are already in a competitor's lot.
- Sub-second load times
- 100/100 Lighthouse scores
- Vehicle structured data
- Inventory auto-sync
- Mobile-first design
F&I Products
Service contracts, GAP, and ancillaries with margins you set. The part of the deal where the gross lives — from the same partner.
- VSC, GAP & full ancillary menu
- You set your margin per product
- Claims handled by licensed admins
- Coverage tiers for any inventory
- Works with or without the platform
The power combo
Why they work better together
Neither product is as powerful alone as they are together.
Fast website captures leads instantly
Shopper lands on your dealership website, loads in 0.9s, fills out a form. Your site ranks so high they find you first.
CRM scores and routes automatically
Lead enters the CRM. AI instantly scores them. High-quality leads hit your desk. Cold leads get routed to the sales team's follow-up queue.
24/7 AI follow-up runs itself
While your team sleeps, the AI is calling, texting, and emailing every lead. Appointments get booked. Deals move forward. You wake up to a full pipeline.
Website without CRM
Leads come in fast. Then what? They sit. Your team has no system. High-quality prospects go cold while you juggle spreadsheets.
CRM without Website
Great follow-up system. No leads. You're paying for a Ferrari you can't drive. Every lead you get is expensive and scattered.
Together: A complete selling machine
Fast website brings them in. CRM keeps them moving. AI ensures nothing falls through the cracks. That's how you go from surviving to thriving.
Real dealership wins
Dealers using both products are crushing it
Here's what happens when fast websites meet an AI that actually works.
“Sales up 156% in four months. The thing just prints.”
“The site loads before the customer sits down.”
“Follow-up never sleeps. Close rate is up double digits.”
“The showroom feels calmer — the AI handles the chase.”
“Sales up 156% in four months. The thing just prints.”
“The site loads before the customer sits down.”
“Follow-up never sleeps. Close rate is up double digits.”
“The showroom feels calmer — the AI handles the chase.”
“AI booked 14 test drives while we slept.”
“Every lead gets a reply in under a minute. Every single one.”
“Desking to delivery in one tab. Finally.”
“Best software decision we've made in twenty years.”
“AI booked 14 test drives while we slept.”
“Every lead gets a reply in under a minute. Every single one.”
“Desking to delivery in one tab. Finally.”
“Best software decision we've made in twenty years.”
The platform
Premium isn't a price tier. It's the whole build.
Speed, search visibility, and automation are the difference between a website that just sits there and one that sells cars while you sleep. DealerForge ships all three as standard.
“Built on a modern edge stack, every page paints in under a second. Fast enough that shoppers — and Google's ranking algorithm — actually notice.”
Stupidly fast
How we stack up
DealerForge vs. the legacy giants
Dealer.com and DealerOn built great businesses — on technology from a different era. Here's where a clean-sheet, AI-first platform pulls ahead.
Comparison reflects publicly available information as of June 2026. DealerOn and Dealer.com are trademarks of their respective owners and are not affiliated with DealerForge.
Plays well with others
Keep the stack you already run
Switch your website without touching your CRM — or switch your CRM without touching your website. DealerForge meets your dealership exactly where it is today.
Keep the CRM your team already knows
Not ready to switch CRMs? You don't have to. Our premium websites push every lead, form, and chat straight into the system you already run.
Every lead source, one unified inbox
Our AI CRM pulls leads from your existing website and every marketplace shoppers actually use — so nothing slips through the cracks.
Don't see your CRM or lead source? We add integrations constantly — just ask.
“Our old software was slow and we just lived with it. A month after switching, the site loads fast, the AI books test drives at night, and we close more deals.”
Insights
Smarter dealership marketing, explained
6 min read
Why your dealership site is invisible on Google (and how to fix it)
Core Web Vitals, structured data, and the technical SEO basics legacy platforms quietly fail — and what a modern site does instead.
Read more5 min read
Speed-to-lead: the 5-minute window that decides your month
The data on how fast follow-up has to be, why humans can't hit it alone, and how AI closes the gap before a buyer moves on.
Read more8 min read
Switching dealer platforms without losing your search rankings
A migration playbook: redirects, inventory continuity, and the checklist that protects the traffic you've spent years earning.
Read moreeSigning, built for the deal desk
Close deals without the paper shuffle. A native eSigning platform is on the DealerForge roadmap — legally-binding signatures wired straight into your CRM and deal pipeline.
Get early accessJoin the waitlist
See it running on your dealership
Tell us a little about your store and we'll show you exactly what DealerForge looks like with your inventory, your brand, your leads — not a generic sales deck.
- A preview built around your dealership — your inventory, your brand, your leads.
- Early access rolls out store by store — waitlist order matters.
- Straight answers on pricing, migration, and timelines when your spot opens.