Premium software. No games.
No hidden setup fees, no three-year handcuffs, no 'call us for a quote' runaround. Pick the website, the AI CRM, or both — and walk away anytime if we don't earn it.
Website
billed monthly
- Custom premium design
- Real-time inventory (VDP & SRP)
- 100/100 SEO + structured data
- Mobile-first, sub-second loads
- Lead capture & click-to-call
- Enterprise hosting & SSL
- White-glove onboarding
A premium, SEO-perfect storefront that sells while you sleep.
Website + AI CRM
billed monthly
- Everything in Website
- Everything in AI CRM
- AI lead scoring & routing
- Automated follow-up (text & email)
- Appointment booking + reminders
- Unified inbox & deal pipeline
- Speed-to-lead in seconds, 24/7
The whole machine — pull leads in and let AI close them.
AI CRM
billed monthly
- AI lead scoring & routing
- Automated follow-up (text & email)
- Appointment booking + reminders
- Unified inbox & deal pipeline
- Speed-to-lead in seconds, 24/7
- Reporting & analytics
- Works with your current website
AI that scores, follows up, and books — on top of your current site.
F&I Products
Service contracts, GAP, and ancillaries priced per store — you set your margins, and we build your rate structure together on your onboarding call.
Prices shown are typical starting points. Your exact quote depends on rooftops and integrations — we'll confirm it in your demo.
The honest math
You're probably overpaying
Most dealership platforms start around $1,500/mo and climb past $3,000 — and you have to sit through a sales call just to find out. DealerForge publishes every price, starting at $899.
Same money. More platform. And you never have to ask what it costs.
Competitor pricing is approximate, based on publicly reported ranges as of June 2026, and varies by dealership size and add-ons. DealerOn and Dealer.com are trademarks of their respective owners.
FAQ
Questions, answered
- Are there long-term contracts?
- No. DealerForge is month-to-month. We earn your business with results, not lock-in clauses.
- Can I get just the website or just the CRM?
- Yes. The website and AI CRM work beautifully together, but each can be purchased on its own and integrated with the tools you already use.
- How long does it take to launch?
- Most dealership websites go live in 2–3 weeks, including design, inventory integration, and migration from your old provider.
- Will I lose my SEO when I switch?
- No — we handle redirects and on-page SEO so you keep (and usually improve) your search rankings during the migration.
- Does the AI CRM replace my current CRM?
- It can fully replace legacy CRMs, or run alongside them during a transition. We'll map a migration plan in your demo.
Still have questions? Talk to our team.
Stop losing cars to a faster website
See your dealership rebuilt on DealerForge in a 20-minute demo. No pressure, no jargon — just a look at what modern software actually feels like.