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For Manufactured & Mobile Home Dealers

Manufactured home websites that start the application

Your buyer has been renting for years and just decided to stop. They're searching floor plans, prices, and "can I get financed" at midnight. The dealer whose site shows real homes with real numbers — and starts the conversation right there — wins a customer for life.

Built for how homes sell

Floor plans, photos, and a path to yes

Singlewides, doublewides, modular — every home on your lot or available to order gets a floor-plan-forward page with beds, baths, square footage, and the payment conversation built in.

Every home, its own page

Display models and order-in floor plans — beds, baths, square footage, features, and full photo galleries on rankable pages.

Financing front and center

Pre-qualification and financing inquiry flows on every home — land/home packages included — so the midnight browser starts the process tonight.

Own your market on Google

"Manufactured homes [your town]," "doublewide prices near me" — local pages and structured data put your lot above the national brands' locators.

Search by what matters

Beds, baths, square footage, price range, in-stock vs. order — buyers filter to the homes that fit their family and their budget.

Sub-second on any phone

Many of your buyers shop on older phones and slow connections. Edge-rendered pages load fast for every one of them.

Every inquiry captured

Home inquiries, financing questions, and visit requests wired to your inbox and CRM — answered in seconds, any hour.

Why dealers switch

The manufacturer's locator vs. your own storefront

National brands route leads their way. Your site routes them to you.

The lead
Manufacturer locator / brochure siteRouted through the brand, shared
DealerForgeDirect to your inbox + CRM, yours alone
Google
Manufacturer locator / brochure siteThe brand ranks, not your lot
DealerForgeYour lot ranks in your market
Homes shown
Manufacturer locator / brochure siteGeneric catalog renders
DealerForgeYOUR display models, photographed on YOUR lot
Financing
Manufacturer locator / brochure site'Ask at the office'
DealerForgePre-qual flow that starts online

The switch, by the numbers

Why dealers move

Same platform, quoted for your store — tuned to how your inventory actually sells.

Life-size
The purchase you're selling

This is the biggest purchase most of your buyers have ever made. A professional storefront earns the trust that closes it.

Flat
Simple monthly pricing

Custom design, hosting, SEO, home inventory, and financing flows — all included. A fraction of one home's margin, per year.

2–3 wks
To launch

Design, inventory, and migration handled — with your existing URLs redirected so any rankings survive.

Search built for your inventory

How home buyers actually search

This is the biggest purchase on the list and the shopping is floor-plan led. Buyers walk the plan on their phone, count bedrooms, and work out whether the monthly beats their rent.

Refine results
Type
Single-wideDouble-wideTriple-wideModularPark model
Bedrooms
2345+
Bathrooms
123+
Square footage
Under 1,0001,000–1,5001,500–2,0002,000+
Features
Split planKitchen islandWalk-in pantryGarden tubPorchFireplace
Monthly payment
Under $700$700–1,000$1,000–1,400$1,400+

Every floor plan gets its own page with the layout, the specs and a payment, so “3 bedroom double-wide under $900 a month” is something a buyer can find on Google in your name.

See it in action

A real dealer site, live today

Hill City Hot Rods — an independent store in Evington, VA — runs on DealerForge. Live inventory, payment-based search, and lead capture on every screen, mobile-first.

HillCityHotRods.com
Hill City Hot Rods homepage on desktop — hero, quick actions, and budget-based vehicle search

FAQ

Manufactured home dealer questions, answered

Can the site show display models and order-in floor plans separately?

Yes — your on-lot display models (with real photos) sit alongside available-to-order floor plans, clearly labeled, each with its own inquiry flow.

How does financing work on the site?

Financing inquiry and pre-qualification flows are matched to the lenders and programs you actually use — land/home packages included — and route to your team with the home attached.

We're a retailer for a national builder. Is that a conflict?

No — you keep selling their homes while owning your own storefront, your own local Google presence, and your own leads instead of depending on the brand's dealer locator.

What does it cost?

Quoted for your store — no setup fees, no long-term contract. Book a demo and we'll quote your store the same day; live in 7 to 21 days.

Can buyers walk the floor plan on a phone?

Yes. Floor plans open full-screen and zoom, with room dimensions readable on a phone. Most of this shopping happens on a phone from a kitchen table, and a plan that cannot be read there costs you the visit.

How do land-home packages work?

Land-home deals get their own pages combining the home, the lot and a combined payment, because a buyer comparing renting to owning is comparing the whole number, not the price of the house on its own.

Do you publish delivery and setup costs?

You can, and the dealers who do get better leads. Delivery, setup, skirting and utility connection can show as their own line items so the payment on the page is the payment the buyer will actually sign for.

Get started

Get your home center online

Tell us about your dealership and we'll get your build started — live in 7 to 21 days.

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