We'll walk your website like you'd walk a trade-in.

Nothing. There's no card, no contract and no minimum store size. We build dealership websites, so we're hoping some of these turn into work for us — but the report is the same either way, and plenty of dealers take it straight to their current provider instead.

Two business days in most cases. You send the URL, we run the checks and grade the six areas, then we reach out to book the walkthrough. If we're backed up we'll give you a date rather than going quiet, and if you're genuinely in a hurry, say so in the form.

We open the report together and go through it — what we found, what each issue is costing you in shoppers, and the order we'd fix things in. Twenty to thirty minutes. Bring whoever owns the website; most of the value is in the questions you ask while we're on the page.

It's a walkthrough of your report. If something we found is a thing we build, we'll say so plainly and you can take it or leave it — and a good share of what we find is your current provider's job, which we'll tell you just as plainly. The report is yours regardless.

No. No CMS login, no analytics account, no ad accounts, and no call to your current provider. Everything we grade is visible from the outside on your live site and your public inventory feed.

Those are the platforms we look at most often, and yes. A lot of what comes back will be things your platform controls rather than things you control — the report tags each finding with who can actually fix it, so you know exactly what to hand your rep.

Usually more worth it than on a big store. With a small inventory, a handful of thin vehicle pages is a large share of your whole site, so the fixes are cheap and the difference shows up fast. We've graded 25-unit independents and 2,000-unit franchise groups.

Then we say so and tell you where we'd spend the money instead. We'd rather be the people who told you the truth than sell you a rebuild you didn't need — and a clean report is a useful thing to have in hand next time your provider raises your rate.

Us, and nobody else. We don't sell, share or syndicate it, and we use it to produce your audit and any follow-up you opt into. Ask us to delete it at ethan@dealerforge.ai any time and we will.

Yes — dealer groups, consultants and vendors do this to get a second set of eyes. Just tell us in the form so we aim the findings at the right person rather than writing them for an owner who isn't reading it.