Protection products built for the deal. Revenue built for the dealership.
Give customers more ways to protect their purchase while adding profitable, dealer-friendly F&I products to every eligible deal.
The lineup
A full protection menu, tuned to your lot
Every product a modern F&I office presents — organized into clear groups that fit the way your dealership sells.
Vehicle Protection
Core protection products that help increase front-end confidence and back-end gross.
VSC + EV Coverage
Learn moreVehicle service contracts for gas, hybrid, and electric vehicles.
GAP Insurance
Learn moreHelps protect customers when an insurance payout falls short of their payoff balance.
Prepaid Maintenance
Learn morePre-sold routine service plans that improve retention and repeat service visits.
For dealers with a service department.Road & Ownership Protection
Everyday ownership products that protect drivers from common, high-friction costs.
Tire & Wheel
Learn moreCoverage for road-hazard damage to tires and wheels.
Key Protection
Learn moreCoverage for lost, stolen, or damaged keys and fobs.
Windshield
Learn moreProtection for common chip and crack repairs or replacement.
PDR
Learn morePaintless dent repair for minor dents and dings.
Appearance & Security
Products that help preserve vehicle condition and protect ownership peace of mind.
Paint Protection
Learn moreHelps preserve exterior finish against stains, fading, and environmental wear.
Theft Protection
Learn moreAdded theft-deterrence and recovery support for extra peace of mind.
The menu is the moneymaker
Watch the back end build
Every line a customer says yes to stacks gross onto the same deal. This is the menu your desk presents — and the number that grows while they nod.
- Toggle the lines yourself — every store runs a different menu
- Your per-copy amounts are set by your rate structure, not ours
- Claims and paperwork behind every line are the administrator's job
Illustrative amounts — your margins are yours to set.
Why DealerForge F&I
Built like a dealer program should be
At many stores, the back end now drives as much gross as the front. This is how you take your share of it without taking on a back office.
You set the margin
Your program, your economics. You choose the dealer cost and markup on every product — we build the rate structure around how your store desks deals.
Admin fully handled
Underwriting, claims, customer service, and cancellations are run by licensed administrators. Your team sells; the back office is someone else's payroll.
Fits the store you run
Coverage tiers for late-model franchise metal and high-mileage used inventory alike — a menu built around what's actually on your lot and how your desk presents.
No program overhead
No franchise-style program fees or volume mandates to get started.
How it works
From signed to selling in four steps
No program fees, no volume mandates — just a rate structure built around your store and a desk that's ready to present it.
Pick your lineup
Choose the products that fit your inventory and your buyers — start with two, or run the full menu.
Set your economics
We build your rate structure together: dealer cost, your markup, your per-copy gross.
Train the desk
White-glove onboarding for your F&I office — menus, presentations, and compliance basics.
Sell and get paid
You write the business; licensed administrators handle claims and service behind you.
The website sells the car. The CRM closes the deal. The F&I menu is where the deal gets profitable — and now all three come from one partner.
FAQ
F&I program questions, answered
Who backs these products?
Every product is administered and underwritten by licensed third-party administrators and carriers. They handle claims, customer service, and cancellations — your store sells, and the infrastructure behind the contract is professionally run.
Do I control my pricing and margin?
Yes. You choose the dealer cost and your markup on every product in your lineup. We build your rate structure with you during onboarding, and it can be tuned per product as you learn what your market carries.
Do I need a DealerForge website or CRM to offer these?
No — the F&I program stands on its own and works alongside whatever you run today. It's simply better with the rest of the platform: one partner across your storefront, your follow-up, and your back end.
What kinds of stores is this for?
Independent lots and franchise stores both. Coverage tiers exist for late-model franchise inventory and for higher-mileage used vehicles — the lineup gets tailored to what's actually on your lot.
How do cancellations and refunds work?
Cancellations are processed by the administrator according to each contract's terms, including the customer's refund. We'll walk through the mechanics — and what they mean for your store's accounting — during onboarding.
Is this available in my state?
Product availability and requirements vary by state. Tell us where you operate when you sign up and we'll confirm exactly what your lineup can include.
Get started
Get your back end earning
Tell us about your store and where you operate — we'll confirm your lineup and build your rate structure together.