Independent dealer websites with big-store firepower
You don't have an OEM's budget — you have better cars and faster answers. Get a website that loads quicker, ranks higher, and captures more leads than the franchise store across town, without their invoice.
Built for how independents sell
Everything the big stores have. Nothing they overpay for.
Franchise website providers were built for OEM programs and corporate invoices. This was built for a lot that lives on speed, hustle, and every single lead.
Priced like software
No franchise-provider bloat, no hidden add-ons. One flat monthly price that makes sense for an independent lot's math.
Live within 7 days
Design, inventory integration, and migration from your old provider — handled. You keep selling while we build; you flip the switch when it's ready.
Inventory from any feed
Homenet, vAuto, DealerCenter, a spreadsheet — whatever runs your lot, your VDPs and SRPs sync live from it. Every price and photo stays right on its own.
Outrank the franchise stores
Vehicle structured data and 100/100 scores put your cars in front of local shoppers before the big-box stores' pages even finish loading.
Faster than the big guys
Sub-second loads on a modern edge stack. Shoppers comparing you against a franchise store's site will feel the difference immediately.
Built by marketplace people
From the team behind AutoLister Pro — used by 618+ dealers to dominate Facebook Marketplace. We know exactly where independent buyers actually shop.
Phone-first shoppers, served
Most used-car searches happen on a phone, often standing on another dealer's lot. Your site is designed for that moment first.
Every lead captured
Click-to-call, smart forms, and finance CTAs placed where buyers act — wired straight into the Dealer Forge CRM the second they submit.
From signed to live
Three weeks. Zero rankings lost.
A launch process built around one promise: you never stop selling, and Google never loses track of you.
Kickoff & design
We pull your brand, your inventory feed, and your photos. You approve a design direction — not a template.
Build & feed sync
SRPs and VDPs come alive with your live inventory while the full site takes shape on a staging link you can watch.
SEO migration
Every URL mapped, redirects in place, structured data verified. Your rankings move with you — they don't start over.
Launch & training
Flip the switch, train the team in an afternoon, and watch the first leads hit the pipeline that same day.
Why dealers switch
Your old provider vs. DealerForge
The line items every independent asks about, side by side.
The independent difference
Why independents switch
Three things we hear from every independent dealer stuck on a legacy provider.
No franchise-mandated modules you'll never use. You pay for a fast storefront that sells your cars — nothing else.
Migration, redirects, and SEO preserved. Most independents launch in under a month without losing a single ranking.
Pair it with the AI CRM and every after-hours lead gets an answer in seconds — while the store across town sleeps.
Search built for your inventory
How used-car shoppers actually search
On an independent lot the payment is the search. Most of your shoppers are working backwards from what they can afford a month and what they have to put down.
- Monthly payment
- Under $250$250–350$350–450$450–600$600+
- Down payment
- $500$1,000$2,000$3,000+
- Body style
- SedanSUVTruckVanCoupeWagon
- Mileage
- Under 60k60–100k100–150k150k+
- Price
- Under $10k$10–15k$15–20k$20k+
- Also
- Third rowAWDOne ownerRecent trade
Payment-first search, a trade estimate and a credit application all live on the same page, so a shopper can get from browsing to a real number without ever leaving your site.
See it in action
A real dealer site, live today
Good Miles Auto — an independent store in Nine Mile Falls, WA — runs on DealerForge. Live inventory, payment-based search, and lead capture on every screen, mobile-first.
Included with every site
Review management, built in
Every DealerForge website ships with a star-rating funnel: ask every customer, walk five-star experiences straight to your Google review page, and route everything else privately to the manager — inside the CRM, before it ever goes public.
- Five stars → one tap from posting on your Google profile
- Anything less → a private word with the manager, logged as a CRM task
- You set the threshold — or turn the gate off entirely
No extra reputation vendor, no add-on invoice. It's part of the website.
Happy customers get sent straight to your Google profile.
Review us on GoogleYou choose the threshold — or turn the gate off entirely.
FAQ
Independent dealer questions, answered
Will I lose my Google rankings when I switch?
No — this is the part we're most careful with. Every URL on your old site gets mapped and redirected, on-page SEO is rebuilt properly, and structured data is verified before launch. Most independents see rankings improve within weeks because the new site is dramatically faster.
What inventory feeds do you support?
Homenet, vAuto, DealerCenter, SiS, or a plain CSV — if it runs your lot today, we can sync from it. VDPs and SRPs update automatically as units come and go, so pricing and photos are never stale.
How long until my site is live?
Most independent dealers go live within 7 days, including design, inventory integration, SEO migration, and training. You keep selling on the old site until the moment we flip the switch.
Do I have to use the Dealer Forge CRM too?
No — the website pushes every lead into whatever CRM you run today. That said, pairing it with our AI CRM is where the magic multiplies: every after-hours lead gets worked in seconds instead of sitting until morning.
What does it cost?
One flat monthly rate — websites are priced like software, not a franchise program. Book a demo and we'll quote your store, including the bundle with the AI CRM.
Get started
Get your lot online
Tell us about your dealership and we'll get your build started — live within 7 days.