We got tired of waiting for someone to fix it
DealerForge is an automotive software company on the cutting edge of technology — building the premium websites and AI tools dealers should have had a decade ago. So we built them.
Most of the software running car dealerships was built in the early 2000s. It's slow, clunky, and held together with tape — and shoppers feel it every time a page crawls for nine seconds before a single photo loads.
We think that's indefensible in 2026. A dealership's technology should feel as premium as the vehicles on its lot, and the bar for “good software” has moved on without the auto industry. So we didn't patch the old way — we rebuilt the entire stack from a clean sheet on modern technology and best practices. No legacy baggage. No compromises. No “that's just how dealer software works.”
Today that's two products working as one: premium dealership websites that load instantly and own the search results, and an AI-infused automotive CRM that handles the follow-up and the busywork so your people can do the human part — selling. A native eSigning platform is up next.
We're a software company at heart, obsessed with speed, design, and results. And honestly? We're just getting warmed up.
What we value
How we build
Cutting edge by default
We build on the newest, fastest technology — not the frameworks the rest of the industry got stuck on twenty years ago.
Premium, always
Every site and screen we ship is held to a high bar. If it isn't fast, beautiful, and effective, it doesn't go out.
Partners, not vendors
No lock-in, no runaround. We win when your dealership sells more cars, so that's what we optimize for.
Always shipping
The platform improves continuously. New features and AI capabilities reach you without waiting on a support queue.
Stop losing cars to a faster website
See your dealership rebuilt on DealerForge in a 20-minute demo. No pressure, no jargon — just a look at what modern software actually feels like.