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Legal

Privacy Policy

Last updated January 2026

This Privacy Policy describes how DealerForge (“DealerForge,” “we,” “us”) collects, uses, and shares information when you use our websites and services.

Information we collect

We collect information you provide directly — such as your name, email, phone number, and dealership details when you request a demo — as well as standard technical data like IP address and usage analytics.

Cookies & analytics

We use analytics tools — including Google Analytics and Microsoft Clarity — to understand how visitors use our site (pages viewed, interactions, and session behavior). These tools may set cookies and collect usage data on our behalf. You can limit this through your browser’s cookie settings or standard opt-out mechanisms offered by those providers.

How we use information

We use your information to respond to inquiries, provide and improve our services, communicate with you, and meet legal obligations. We do not sell your personal information.

Data security

We use industry-standard safeguards to protect your data. No method of transmission or storage is completely secure, but we work hard to protect your information.

Contact

Questions about this policy? Email us at ethan@dealerforge.ai.