The modern Dealer.com alternative
Dealer.com is the biggest name in dealer websites, backed by Cox Automotive's enormous suite. DealerForge is the opposite bet: one fast, unified platform where the website and the AI CRM are the same system — at a price that's published, not quoted.
Credit where due
What Dealer.com does well
Dealer.com brings Cox Automotive scale: OEM program coverage, an integration for nearly everything, and enterprise account teams. For groups that want one giant vendor relationship across the whole Cox stack, that gravity is real. The comparison below is about speed, simplicity, and cost — the things scale tends to trade away.
Why dealers switch
Dealer.com vs. DealerForge, line by line
The line items dealers actually ask about, side by side.
Why stores switch
Three numbers that decide it
What changes the day a dealership moves to DealerForge.
Most shoppers are on a phone, often standing on another dealer's lot. Sub-second pages win the click that heavy templates lose.
Website, leads, follow-up, and reporting in one system — no reconciling three Cox dashboards to answer one question.
The price is on the pricing page. Compare that with your current invoice line by line — most stores are surprised.
See it in action
A real franchise site, live today
Pinkerton Chevrolet in Salem, VA runs on DealerForge — OEM incentives in the hero, live new and pre-owned inventory, and payment-based search, all mobile-first.
FAQ
Switching from Dealer.com, answered
We're deep in the Cox ecosystem — can we still switch the website?
Yes. The website is the easiest piece to move independently: DealerForge syncs from the inventory feed you already run and pushes leads into whatever CRM you keep, Cox or otherwise. Many stores switch the site first and evaluate the AI CRM after.
Will our rankings survive leaving Dealer.com?
That's the core of our migration process: every URL mapped and 301-redirected, structured data rebuilt and verified before launch, no downtime window. Rankings typically improve within weeks because the new pages load dramatically faster.
How does DealerForge pricing compare?
Websites are a flat, published $799/month. Industry pricing for comparable enterprise platforms typically lands between $1,500 and $3,000+ per month, quote-only. We publish ours because we think that's how software should be sold.
How fast can we be live?
Two to three weeks for most stores — design, inventory integration, SEO migration, and team training included. You keep selling on the current site until launch day.
Comparison reflects publicly available information as of June 2026 and may change. Dealer.com is a trademark of its respective owner and is not affiliated with DealerForge. Found something outdated? Email us and we'll correct it.
See your store on DealerForge
We'll mock up your dealership so you can compare with your current site side by side — no commitment.